Nutmeg offers portfolio management services to anyone with as little as £1,000 to invest and now has over 35,000 registered users. Customer acquisition in 2014 put Nutmeg in the top 25 of wealth managers in the UK, where the market is worth £500bn. The business is targeting 100,000 customers by Q2 2015. The company puts together portfolios to match customers' attitude to risk. The underlying funds are "passive" index trackers. The lower-risk fund baskets have more of their money in bond funds, while the higher-risk options favour share-based funds.