BUX turns trading on the stock market into a game. The company’s mobile trading app bridges the gap between casual gaming apps and traditional trading platforms. Users can start for free trading with funBUX, then play with real money via seriousBUX. Traders can compete against each other in Bux battles and track the success of other users. Bux battles are timed contests to see who can make the best returns. The company launched in the UK and the Netherlands and it plans to expand in Germany, France and Italy.